Digital belongings have had a wild journey over the past 12 months. A number of centralized crypto corporations, from the hedge fund Three Arrows Capital to the crypto trade FTX, have failed, whereas the SEC, the Commodities Futures Buying and selling Fee (CFTC), and different US companies have initiated a regulatory onslaught towards crypto-related companies. Additional, amid excessive inflation, a banking disaster, and a possible recession, all threat belongings face an unsure macro future.
However we are able to’t overlook the long-term uneven alternative that digital belongings might supply. Elementary traders are looking for the digital tasks that stand the very best likelihood for mass adoption regardless of the unfavourable overhang. With that in thoughts, 5 essential themes have emerged in digital asset markets that might result in wider blockchain adoption within the medium to long run.

1. The Huge Gamers Are Right here: Web2 Partnerships and the Subsequent Wave of Web3 Customers
Thus far, digital asset adoption has been principally the area of native Web3 innovators. To proceed alongside this curve, extra early adopters want to come back onboard. A number of corporations with pre-crypto origins made important progress in 2021 and 2022 by way of initiatives that helped increase Web3’s person base past crypto natives.
4 tasks specifically have leveraged Polygon, an Ethereum-based scaling answer, to facilitate these efforts.
Polygon + Initiatives
In lots of of those circumstances, clients don’t even know they’re interacting with blockchain know-how. Web2 corporations have successfully abstracted the blockchain away. Thus far, Web3 onboarding has been pretty technical; by making it much less so, manufacturers might help encourage mass adoption.
Google and Amazon have additionally seen the worth of partnering with blockchains for node operation. Amazon Net Companies has paired up with Avalanche and Google with Solana.
Why are all these manufacturers implementing Web3 plans? To enhance their person expertise and buyer relationships, appeal to Gen-Z digital natives, and unlock different sources of income, amongst different causes.
Amid continued optimistic momentum in 2023, we anticipate extra massive manufacturers to observe their lead and develop their very own blockchain initiatives.

2. Ethereum Dominates, However Should Scale to Service Mass Adoption
With 60% of decentralized finance (DeFi) complete worth locked (TVL) and 85% of NFT transaction quantity, Ethereum is the clear chief amongst good contract platforms. Nonetheless, ought to thousands and thousands of individuals stampede to Web3, the Ethereum community might be overwhelmed and the worth to transact on its blockchain might grow to be prohibitively costly. So, how can blockchains scale up? We see three potential approaches.
Three Blockchain Sorts

- Monolithic blockchains like Solana supply execution, settlement, consensus, and information availability multi functional. Apps are constructed straight on high of the blockchain. However this could create scalability points — the so-called blockchain trilemma — if the blockchain is each decentralized and extremely safe.
- Modular blockchains like Ethereum 2.0 separate the execution, settlement and consensus, and information availability layers. “Layer 2s,” within the type of sidechains and rollups, assist the unique “Layer 1” blockchain scale with out sacrificing decentralization or safety. Purposes are constructed on high of each Layer 1s and Layer 2s.
- Universes of interconnected blockchains like Cosmos are ecosystems with comparatively safe inter-blockchain communication protocols, so completely different blockchains can trade information and worth between them.
Because of the Lindy impact and the present dominance of Ethereum and its Layer 2s in new mission launches, we anticipate modular blockchains to prevail. Although smaller positions within the different blockchain-scaling fashions, particularly these with strong tokenomics and enticing relative valuations, could also be an excellent hedge.

3. Tokenization Will Deliver Varied Exogenous Belongings On-Chain
Tokenization creates digital representations of varied belongings, from securities and funds to art work and different collectibles, and is among the many most essential present Web3 narratives. The advantages of tokenizing belongings clarify why this theme is gaining such traction.
The Advantages of Tokenization
Tokenized Securities |
Tokenized Funds |
Tokenized Actual Property, Artwork, and Different Collectibles |
|
Higher Accessibility |
Opens up securities markets to a worldwide pool of traders |
Makes institutional personal market methods extra accessible to particular person traders with decrease funding minimums, improved onboarding, and doubtlessly higher liquidity |
Permits for fractionalization |
Higher Effectivity |
Elevated liquidity, quicker settlement, and decrease prices |
Transforms comparatively liquid sources into simply tradable items |
The chance is huge. Based on HSBC estimates, tokenized market quantity will attain $24 trillion by 2027.
How is that this theme expressed in liquid token portfolios or non-fungible belongings (NFAs)? By good contract platforms that present the general public blockchain and settlement infrastructure for these tokenized belongings. KKR tokenized its well being care fund and Hamilton Lane its $2.1B flagship fund by way of Avalanche and Polygon, respectively. Decentralized purposes (DApps) — Maker, Centrifuge, Maple Finance, and Ondo Finance, for instance — assist customers bridge actual world belongings (RWAs) to DeFi.
4. RWAs Can Assist Counter DeFi’s Circularity
DeFi’s “self-reference” has been a perceived shortcoming of the sector. For instance, a DeFi person might take out a mortgage on lending protocol Aave for leveraged buying and selling of belongings on the Uniswap decentralized trade.
We’re bullish on alternatives that break this circularity drawback by integrating outdoors info and “actual world” use circumstances onto closed blockchain networks. There are lots of latest examples of non crypto-native companies turning to DeFi.
By the lending protocol Maker, customers can borrow their DAI stablecoins by locking collateral in Maker’s good contracts. Constructed on Ethereum, Maker determines which collateral they settle for in addition to the collateralization ratios for every collateral sort. Most collateral on Maker as we speak is within the type of stablecoins, like USD Cash (USDCs) pegged to the US greenback, however RWAs are a fast-growing section. Initially of This fall 2022, RWAs made up solely 2% of the collateral on Maker, however that has grown to 13%, and RWA revenue presently accounts for over half of Maker’s income. Certainly, RWA collateral now consists of US Treasury bonds by way of MIP65, loans from Huntingdon Valley Financial institution in Pennsylvania, and funding grade asset-backed securities by way of BlockTower Capital.
RWA Exercise


Constructed on the Ethereum and Solana blockchains, Maple Finance is one other lending protocol that gives infrastructure for credit score specialists to run on-chain lending companies. Earlier this 12 months, it introduced a $100 million receivables financing pool, enabling Intero Capital Options to borrow USDC towards receivables and traders to lend their USDC for a ten% focused yield.

5. NFTs: The Underappreciated Upside
NFT exercise boomed in 2021 with gross sales quantity and distinctive patrons rising 41,784% and 6,959%, respectively, based on CryptoSlam. In 2023, NFT exercise is on the upswing once more thanks to 2 essential occasions: the disruptive launch of Blur, an Ethereum NFT market, and the explosive recognition of bitcoin ordinals, by way of which customers can inscribe textual content, photographs, and different information on satoshis, or smaller bitcoin items.
NFT Exercise

The 2021 growth recollects that of the preliminary coin choices (ICOs) in 2017 and serves as a DeFI proof of idea. “Profile image” NFTs of cartoon apes and pixelated punks however, we imagine a a lot bigger digital collectible market spans the next industries:
- Gaming: By NFTs, players can extra totally personal their in-game land, avatars, and different belongings they’ve earned and invested in. Gaming NFTs might be bought, exchanged, and moved amongst completely different metaverses in order that customers can transport their digital belongings from Sport A to Sport B quite than ranging from scratch.
- Music: Followers might spend money on and assist their favourite musical artists by way of NFTs. For instance, they might buy a share of an artist’s track that entitles them to royalty rights every time that track is performed on streaming companies. NFTs might additionally unlock real-world experiences for followers, comparable to early entry to new monitor releases or meet-and-greets with the artist.
- Ticketing: NFTs even have purposes within the dwell occasions trade. By Ticketmaster’s partnership with the blockchain Circulate, occasion organizers can now situation NFTs round dwell exhibits. Much like music NFTs, these purposes might improve followers’ experiences and function digital collectibles. Ticketmaster’s web site now contains a pockets and NFT market in order that collectors can share and commerce.
- Social Media: The centralized Web2 social media giants revenue from content material that they don’t create. Due to social media’s present ad-driven enterprise mannequin, precise content material creators go underpaid or aren’t paid in any respect. By storing their social media on a public blockchain by way of NFTs that characterize profiles, likes, feedback, and different exercise, content material creators can, by way of social tipping, secondary marketplaces for profiles, and different ideas, higher seize worth for his or her work.
- Area Names in Web3, comparable to runa.eth, resemble their Web2 counterparts like runa.com: They will function web sites and e-mail addresses. These domains are technically represented as NFTs on blockchains and supply further use circumstances — for information storage, for instance, so customers can then give purposes permission to entry sure info. On this approach, customers can carry their information across the internet through NFTs and have fuller possession of their on-line identification.

To make certain, the digital asset house continues to be early in its growth. Whereas not in its infancy, it’s removed from a mature market. As such, it stays each extremely speculative and ripe with potential.
That’s the reason it’s price maintaining a tally of — and approaching with warning.
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